Branding
Annual Publication
(Architectural Products)
Brief:
Design Hub is an architectural product trading business that needed to be more than just another supplier. Design Hub needed to be unique in being able to propose a design centric way of supplying materials that can and will be used in a design language that is unique and serves the architect, designer and developer.
Execution:
To convey that message , an annual publication was released that would cover all of the latest products and projects which Design Hub was involved in. to add further credibility , we would interview the best designers and architects in Singapore with whom we have had the pleasure of working with. This allowed for cross marketing and increased the circulation and visibility of the magazine.
DETAILS
DESIGN TEAM.
Ho Shu Yuan
FREQUENCY
Annual
DISTRIBUTION
Sent to all Architecture and ID Firms in Singapore
FEATURES
BRAND STORIES
Introduction
Listone Giordano Brand Story
Mohawk Group Brand Story
Apavisa Brand Story
Keeping in line with the brands requirement was the challenge . How do we place each brand in a manner that would not dilute their message and image was a key concern. Fortunately we had a great relationship with all the brands we had and they were able to trust us implicitly.
ABOUT.
AREA.
45,000 SQFT · 4,180 SQM
FLOORS
3 Floors of 15,000 Square feet each
HIGHLIGHTS.
Large Atrium through the middle of each of the showroom floors
It was important to create a publication which featured the people , brands and projects which we were proud of in Singapore. In turn , having these indivuduals allow us to feature them was an indirect stamp of approval which was very much necessary for the industry to know that we weren't just another supplier . But one that cares about design and what the professionals in our industry were doing.
